During my internship with Nasty Cookie, I was tasked to kickstart the branding for Pretzel Planet, the new brand of the company. Derived from Let's Pretzel, the new brand was inspired by American retro diners and Mid-Century aesthetics. The branding was meant to be fun, playful and vibrant.
Logos
The logos created were meant to be reminiscent of old-school fast-food chain logos. The important aspect was to maintain a playful and retro look to them.
Mascot
I created a mascot for the brand that reflected the same aesthetics.
Taking into account the image of iconic fast-food mascots, the mascot is a retro astronaut who travels through the universe in search of Pretzel Planet.
Illustrative Assets
Applications
